Design Lab

Where Creativity Meets Innovation

Ru’ya 2024 brought innovation and creativity to life with the thrilling Design Lab Challenge, where talented students showcased their creativity in partnership with Frio Sparkling Water.

Bold Ideas and Brilliant Creations at Ru'ya

From crafting eye-catching labels for Frio’s signature cans to developing refreshing new flavors, students delivered outstanding creations that wowed industry experts and attendees alike. The competition provided a platform for young talents to transform their bold ideas into reality while gaining hands-on experience in design and flavor innovation.

Hear How Hussain Al Sayegh Unlocked His Future at Ru’ya 2024 by Participating in the Design Lab

Stay tuned for what’s next at Ru’ya 2025!

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